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Are You Using Your Sales Performance Data Effectively?

Xactly

But to start, consider the following metrics in your sales performance analysis: Quota attainment: In 2017, the average quota attainment was 55 percent and this number is continuing to fall (yikes!). With that in mind, you can then design your territories, set quotas, and build incentives that will keep you on track to hit goals.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? trillion to the U.S. economy alone. AI’s Infancy.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

In 2017, they found that 81% of the respondents have already adopted ABM strategies. In certain ways, ABM is just a more sophisticated take on direct marketing that we’ve been doing for decades. The most obvious difference is the shift from broad to narrow targeting of prospects.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Yeah, sales SaaS got out of hand in 2017. 1 Best Seller.

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