How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Next, you can export this audience to Google Ads to run your retargeting campaign.
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