2018 Demand Generation Google Analytics Ideal Customer Profile 
Zoominfo
MAY 9, 2021
Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. In an ideal world, you wouldn’t. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. Conclusion: Use Data to Uncover Buyer Profiles.
Zoominfo
MAY 9, 2021
Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. In an ideal world, you wouldn’t. And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years.
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