Sales Hacker

MAY 15, 2018

We talk about how to align marketing and sales with demand generation to drive scale. As of May 2018, she serves as the CMO of Upserve. How to align Sales, Customer Success, Marketing, and Demand Gen. The right way to think about demand generation and what data to use to make decisions. What You’ll Learn.

Demand Generation Agencies 66

Demand Generation Agencies Demand Generation Demand Generation Targets Hiring 66

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

InsightSquared

OCTOBER 22, 2018

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue. Marketing and sales analytics tools like InsightSquared provide real-time intelligence and visibility on sales and marketing KPIs.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130