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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves. A tool that links to engagement platform in an automated way.

Data 149
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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Find the right tool. Yet not all marketing automation platforms are created equal; success often relies on which tool you choose. Invest in training.

Marketing 246
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Lead Rank 211
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How AI Enhances Sales Intelligence

Sales and Marketing Management

So much so that 57% of sales representatives surveyed in 2018 missed their sales quotas the prior year, according to Forbes. However, these tools contain information already known to the sales representatives. Companies have previously developed data analytics and business intelligence tools solely for structured data.

Marketo 159
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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation? Build a lead list fast.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. Nearly every week in 2018, we interviewed a different SalesTech company asking them how their solution changes the game for sales.

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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. About Seismic Name. Buying Technology.

Eloqua 65