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GTM-Ready Data: the Backbone of B2B Generative AI

Zoominfo

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Chorus records, transcribes, and analyzes video and phone calls to harvest key GTM insights. Today, it’s sales and marketing.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. will go programmatic by 2020. What is Programmatic Buying? Real-time tracking.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

At ZoomInfo our goal is to help businesses who market and sell to other businesses be more efficient. We provide data and insights that help our customers connect with prospects and the decision-makers within those companies. We’ve been engaged in California since the CCPA began being debated in 2018.

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