PandaDoc

JANUARY 14, 2019

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Marketing teams will create and distribute more video content.

Trends 88

Trends Marketing Top of Funnel Lead Rank 88

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Mindtickle

DECEMBER 23, 2019

In 2019 we pushed the envelope around the use of innovative AI-driven capabilities. These often get all the attention, but along with the new AI capabilities, we also furthered our market differentiation and lead in the critical features that don’t usually make the headlines – configuration, management, and tracking of Missions.

Scale 81

Scale Lead Rank Lead Scoring Remedy 81

Mindtickle

DECEMBER 23, 2019

In 2019 we pushed the envelope around the use of innovative AI-driven capabilities. These often get all the attention, but along with the new AI capabilities, we also furthered our market differentiation and lead in the critical features that don’t usually make the headlines – configuration, management, and tracking of Missions.

Scale 52

Scale Lead Rank Lead Scoring Remedy 52

Hubspot Sales

JULY 29, 2020

HubSpot Senior Account Channel Manager, Chris Moore, heard this one back in 2019. Here he was, at the end of the 2010s, trying to sell marketing and sales software to a company that didn't see value in having a website. At first, they were only interested in HubSpot's sales-oriented software — nothing related to marketing.

Objections 95

Objections Hubspot Call-back Remedy 95