Sales and Marketing Management

FEBRUARY 8, 2021

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. An effective B2B e-commerce site also must offer engaging, educational content directed to the prospect’s needs and interests.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Sales and Marketing Management

FEBRUARY 8, 2021

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. The most recent Forrester Tech Tide report polled 80 professionals with knowledge of the B2B marketing technology industry between late August and mid-September 2020.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

LeadBoxer

OCTOBER 18, 2020

If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects. When you start going to trade shows, you can expect to see 5% to 20% of your new customer base being acquired at these events. Source Social Media Advertising 3.5

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

Zoominfo

OCTOBER 5, 2021

HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? An ideal ICP quickly identifies a quality prospect based on what is feasible for a seller. For customer insights and prospecting, there is sales intelligence. How many prospects are in each persona?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. Increase In Digital Advertisement Spending. Utilize Intent Data. Offer Exceptional UX On Your Website.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271