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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. Placing orders by phone, at a trade show or with a visiting sales rep will be increasingly rare and may eventually become obsolete.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

Indeed, in a February 2020 poll by McKinsey, 43% of business leaders reported existing skill gaps, 87% predicted further skills gaps within the next five years and 56% plan to use reskilling programs to plug these gaps. It could totally disrupt the way we think we succeed in marketing.”.

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The Ultimate Guide to Creating A Top Lead Strategy in 2021

LeadBoxer

When you start going to trade shows, you can expect to see 5% to 20% of your new customer base being acquired at these events. Cold Calling The Right Prospects You might hear people say cold calling is dead, but the fact of the matter is, in 2020 cold calling is still relevant. Source Social Media Advertising 3.5

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How To Build Your Go-To-Market Strategy

Zoominfo

HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Utilize Intent Data.