2021 Advertising Demand Generation Examples 
Zoominfo
OCTOBER 13, 2021
At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. What are the gifts?
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.
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Zoominfo
JUNE 22, 2021
Fast forward to April 2021: Apple announced that its iOS 14.5 software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” But if not, we’re here to help. Are Third-Party Cookies Going Away?
Zoominfo
JUNE 22, 2021
Fast forward to April 2021: Apple announced that its iOS 14.5 software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” But if not, we’re here to help. Are Third-Party Cookies Going Away?
Sales Hacker
OCTOBER 7, 2021
It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. As an example, if you know you’d like to move into leadership one day, tell your manager and collaborate with them on a plan to help you get there. Women in sales often have a polarizing experience.
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