Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. For our demand generation team, it’s all about marketing at scale (one-to-many).

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. The B2B playbook is changing. So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. I joined Flowhaven in 2021 as an SDR.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130