Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Sales signs up for a number and then everyone does whatever’s necessary to hit the number.

Revenue 59

Revenue Scale Segment SalesForce 59

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Mindtickle

MAY 16, 2024

In this post, I will highlight three new capabilities being announced as part of Mindtickle’s Spring 2024 product announcement , designed to help your sellers do their jobs more easily today. #1. Now, Mindtickle uses AI to identify and list similar assets for reps whenever they view content within Mindtickle.

Hiring 52

Hiring Demand Generation Targets Demand Generation Webinar Metrics 52