B2B Cold Email Subject Lines: What’s Hot, What’s Not
Zoominfo
DECEMBER 20, 2019
How to [set up an ABM strategy ]” … or whatever the content is. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. This example from Constant Contact leverages numbers to include a deadline – and a sense of urgency, without sounding spammy. And, even more important, acted upon. Not selling.
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