LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

LeadFuze

DECEMBER 2, 2021

Account-based sales programs are built on the foundation of strong relationships between sellers and buyers. There are three types of data that account-based salespeople need in order to succeed: prospect information, business intelligence and product knowledge. Need Help Automating Your Sales Prospecting Process?

Account 52

Account Data Strategy Vendor 52

Sales Hacker

NOVEMBER 14, 2019

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). In the past, managers would give their SDRs free rein to prospect whomever they wanted.

Account 58

Account Data Webinar Metrics Strategy 58