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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Account Targeting Strategy: All the Data Points You Need

LeadFuze

A company in the Financial Services or Banking industry. Who currently have job openings for marketing help. Industry, market, and vertical. The company’s position in the industry. These include Mattermark, DiscoverOrg, Dun & Bradstreet and Reachforce. Who have more than 10 employees.

Account 52
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The Data Points You Need for an Effective Account Targeting Strategy

Sales Hacker

At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). Industry, market, and vertical. Market share or industry position.

Account 57