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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

They invest only 14% of revenue and have only 12% of their people working in sales and marketing. Here are some relevant benchmark companies for comparison in the illustration below (courtesy of Graham Hawkins and his book, The Future of The Sales Profession). WiseTech operates in 125+ countries and has 6,000+ customers.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

It takes a lot to succeed in sales. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

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The Complete Guide for Selecting the Right B2B Lead Generation Company

Cience

Challenging sales environment. Sales specialization. Obviously, there’s a need to fill the sales pipeline with quality leads , but there’s little understanding of how providers actually achieve this goal; and more importantly, what’s necessary for their particular business. Lead Generation Trends 2020.