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The SaaS Playbook for Moving Up-Market

Sales Hacker

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. An Explainer on Enterprise Sales. We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. How to attract enterprise buyers.

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8 Better Ways to Re-Engage Cold Prospects

The Spiff Blog

80% of business decision-makers prefer to get information from articles rather than an advertisement ( source ). Brand recall is 59% higher for branded content than any other type of digital advertisement ( source ). The post 8 Better Ways to Re-Engage Cold Prospects appeared first on Spiff.

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

This eliminates the need to build and manage new offices, spend for local advertising, or hire additional on-the-ground personnel. Target Market: If you primarily sell to enterprise businesses, a channel strategy may not be the best fit because your number of potential customers is fairly limited. Extra Incentives.

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