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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.

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How To Create a Winning Go-to-Market Strategy

Gong.io

A marketing strategy explains how a company will advertise a product to target audiences. You can listen to recordings of sales demos or shadow the sales reps live, to better understand the language your prospects use about their pain points. . The channels you use to advertise will change too.

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25 Must-Read Sales Blogs

Zoominfo

Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. The Hubspot sales blog is one of the best in the business.

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25 Must-Read Sales Blogs

Zoominfo

Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. The Hubspot sales blog is one of the best in the business.

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Inbound or outbound sales—which one should you focus on?

Close.io

The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inbound sales person might email or call them. We’ll spend the rest of the article describing those situations to you to point you to the strategy that will be the best growth channel for your business.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Everything she writes here is reinforced in her blog, eBooks and kits, and videos. SPIN Selling is essential reading for anyone involved in selling or managing a sales team. This sales book outlines the revolutionary SPIN technique (Situation, Problem, Implication, Need-Payoff). Outbound Sales, No Fluff. SPIN Selling.