Why A Promise Statement is more than a Value Proposition
Babette Ten Haken
NOVEMBER 16, 2017
They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. And that epiphany becomes the key to innovating themselves out of their current, status quo resting state. Babette Ten Haken serves organizations as a corporate catalyst and innovative speaker, strategist, coach and storyteller.
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