Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Once you have a list of relevant accounts—let’s say 500 of them—identify the key decision-makers at each of those companies.
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