Remove Advertising Remove Construction Remove Customer Remove Trade Show
article thumbnail

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Networking including trade shows. Direct mail.

article thumbnail

Five Markets To Target As A Fencing Contractor

Smooth Sale

By focusing on specific market needs, you can tailor your offerings and marketing strategies to attract and retain customers effectively. Many private customers will also contact contractors via your website; therefore, listing your products and services is essential. Onalytica Find relevant influencers for your brand.

article thumbnail

Digital Marketing Takes Center Stage

Sales and Marketing Management

Zac Harris, director of SEO at Nacho Analytics, which provided its customers website analytics of competitors, had a different take. Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. That’s not how B2C marketing works anymore.

Marketing 120