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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Construction: 45%. Marketing and Advertising: 25%. What if you’re below average and have room to improve?

Industry 138
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Customers — Easier To Reach, Harder To Influence

Pipeliner

Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Generic sales messages have been being hurled at us for years by marketing and sales gurus. Sales message dynamics.