Maximize Growth by Targeting Your Total Addressable Market
Sales and Marketing Management
APRIL 10, 2017
To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. And conversely, you’re missing out on revenue if you aren’t targeting everyone who fits your ICP. If you could refocus only on those that fit your ICP, your conversion rates (and rep productivity) would surely improve.
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