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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. You only have to incentivize your current customers to bring in referrals.

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The Easiest Ways to Increase Your Profits Now

Smooth Sale

You can also try upselling or cross-selling to existing customers or offering referral incentives to encourage customers to refer their friends and family. Look for ways to cut costs, such as reducing energy usage, negotiating lower rent or supplier costs, or outsourcing specific tasks to reduce labor costs.

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What was the first sale you ever made? 11 successful salespeople discuss their first big wins

Nutshell

I sold advertising for my Catholic High School’s spring musical fundraiser. People could buy a playbill advertisement in our spring musical to support the school. Finally, I hand-delivered the playbill with their advertisement to them with a handwritten “thank you” note, which taught me gratitude and customer service.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Crystal When you’re emailing a prospect for the first time, negotiating with a customer, or having any important conversation, it’s critical to understand your audience. Bit Bit is a modern-day collaboration tool that empowers sales teams to make marketing and advertising materials while collaborating in a common workplace.