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Authenticity vs. The Algorithm: Why Money Can’t Buy Customers

Smooth Sale

He has an MBA from Babson College and is a mentor at MassChallenge, one of the world’s largest nonprofit startup incubators. . _. Authenticity vs. The Algorithm: Why Money Can’t Buy Customers.

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

Why Cold Email Templates Aren’t A Great Long-term Strategy. The goal of prospecting is not to sell your product/service. Approach prospects with a customer service mindset. What to do instead: We sent this email, and it landed us a meeting because we shared our results with a similar nonprofit.