Remove Advertising Remove Demand Generation Remove Direct Mail Remove Follow-up
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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130
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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Keep reading.

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How to Boost Your Marketing ROI Right Now

Highspot

When it comes to driving leads, MarTech reveals which tactics are still successful: 56% of marketers found digital advertising to be successful. 16% of marketers found gifting/direct mail to be successful?. 50% of marketers found content marketing to be successful. 48% of marketers found SEO to be successful.

ROI 52
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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Up to a point, I agree with Megan. It's not a distraction. It's a marketing strategy dictated by the sales go-to-market model.

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Building an ABM Tech Stack: The Top 4 Components You Need

Zoominfo

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, you may notice a spike in accounts visiting a certain webpage or signing up for a webinar.

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Deploy the Marketing Team: How ABM Can Take Sales to the Next Level

Sales Hacker

Direct mail. The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. For instance, creating a content asset just for them, showing up at their office with a box of donuts, or having your CEO give them a presentation. Email marketing. Social media.

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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Follow up with prepared post-show sequences. Nina Wooten, Director of Demand Generation. Take good notes.