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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. What is a Go-to-Market Strategy?

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Generate interest. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Gatekeeper: Blocker in getting a product implemented or approved. Research each role to get a general sense of what they do, their goals, and their pain points. Understand your buyer’s journey.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. AB Testing.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Are recently published books that aren’t being talked about yet , but likely will be. Agile Selling.