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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

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With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

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B2B Lead Generation: The Ultimate Guide

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Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. That means getting the best possible B2B contact data.

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Building an ABM Tech Stack: The Top 4 Components You Need

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Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Wherever possible, take advantage of technologies that can help automate your campaigns.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

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Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At ZoomInfo MarketingOS Finally, ABM with data you can trust. That’s where intent data comes in.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Trick #3: Use intent data to serve relevant content. That’s where intent data comes in.