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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

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Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

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B2B Lead Generation: The Ultimate Guide

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And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

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Building an ABM Tech Stack: The Top 4 Components You Need

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Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Doing this upfront work will save you from one of the biggest mistakes marketers make when it comes to ABM: targeting broad groups of people in a large company. Inaccurate or generalized targeting means wasted time and money.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

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Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Get a Demo Trick #2: Eliminate undesired contacts Digital marketers often overlook this step.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Digital marketers often overlook this step. At ZoomInfo, we prove that this works.