Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. The B2B playbook is changing. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media.

Media 71

Media Company Distribution How To 71

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Start advertising on marketing platforms using the messages you’ve just created for various audience members. Test the various channels and continue advertising on those showing high conversions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. . “An entrepreneurial leader and advisor from a technology background. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130