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The complete guide to writing much better marketing emails

Nutshell

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. Basically every lead-generation strategy from events to discounts was just considered “marketing.”. and the gap continues to widen.

Marketing 143
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. I sold books door-to-door in college, and while I’m a big believer in playbooks and process, I had an epiphany while sipping lemonade on the couch of a potential buyer.

Hiring 130