Advertising, Epiphany and Retention

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Advertising

Epiphany

Retention

Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

NOVEMBER 16, 2017

They are uttered like tag lines for advertising, rather than reflecting real-time customer success dynamics. For example, value propositions can showcase the value you deliver ensuring customer retention , yet may be related to yesterday’s product and service mix. Then again, value propositions often become static and stale over time.

Epiphany

Epiphany Face-to-face SME Retention

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Sales Pro Central

Why A Promise Statement is more than a Value Proposition

170+ Women in Sales Share Their Career-Defining Aha Moment

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