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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. That’s what makes referral networks a marketing goldmine.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated.

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The 8 best CRMs for marketing

Nutshell

Imagine a locally-owned store operating in a small town—a simple, familiar place where the shopkeep knows your name and knows precisely how to help you find what you need. When people refer to CRM, they’re usually referencing the software. CRM software comes in many varieties, each with its own capabilities.

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The 8 best CRMs for marketing teams

Nutshell

Imagine a locally-owned store operating in a small town—a simple, familiar place where the shopkeep knows your name and knows precisely how to help you find what you need. Just about any modern CRM will offer a goldmine of data for your marketing team to review. Find the CRM That’s Optimized for How Your Marketing Team Works.