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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. The Objective Anyone of the books on my 55 Best Sales Books List should help you create more conversations, update your sales strategy for the new year, close more deals and/or help you become more successful.

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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

I was working in an employee performance management software company. What emerged was a revelation. In order for your buyer personas to be effective, they need to add value, be specific and integrate seamlessly into funnel strategy. Take a persona first approach when devising sales and marketing strategy.