article thumbnail

Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills?

article thumbnail

Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. What does it mean for B2B sales managers as they strategize for 2021? Is it necessary to train sales reps on new skills?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Steps of RevOps Future

Pipeliner

All it takes for a company to lose a customer, in free-market competition, is for that customer to realize they’re not getting the service they need and want. For instance, if an enterprise has multiple product or service lines, they’ll have many different data types that cannot be mixed. Bottom Line: Servicing the Customer.

article thumbnail

[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

LeveragePoint

A Forrester survey of buyer executives found that the first vendor to communicate a vision of value wins the business three quarters of the time. Are they in finance, sales, marketing, product management, manufacturing, service delivery, quality assurance, legal, procurement or product development? Buying roles.