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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Discharge as many shiny solutions at them and they ping off the heavily laden armor to elsewhere.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Gatekeeper. General Manager. Gatekeeper is a person (e.g., Predictive Analysis. Deal Closing. Decision Maker. Direct Mail. Direct Sales. Dark is a description for the state wherein a prospect have become unresponsive to calls, invitations, emails and other attempts at engagement (e.g.,

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Based on an in-depth analysis of more than 700 B2B purchases amounting to $3.1 It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. The book is based on 25 years of research and observations, including the analysis of more than 10,000 sales calls.