Apparel, Buying Cycle and Decision Maker

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Apparel

Buying Cycle

Decision Maker

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle

Buying Cycle Marketing Comparison Vendor

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The invitation often coming after key decisions have already been made. The Death of a Salesman?

ROI

ROI B2B Social Media Buying Cycle

Sales Pro Central

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

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