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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

How to shift from marketing to sales without losing steam [14:11]. “Leads don’t matter” — Stephanie wades into the controversy [24:17]. Sam Jacobs: This week on the show, we welcomed Stephanie Cox , VP of Sales and Marketing at Lumavate. They’re not just leads and money; they’re people.

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Internet Radio - Its Time Arrived Several Years Ago!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The shows fall into 33 categories covering a wide spectrum of marketing and sales topics. Bill Godfrey of Aprimo. SLMA Radio - Since 2010. Jim Meyer of eTrique.

Aprimo 199
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Seismic Surpasses $100m in Revenue

SBI

An enterprise software veteran with experience in scaling EMEA teams for Aprimo, Infor, and Sprinklr, which serves large enterprise brands such as Amazon, Cisco, and P&G, and where O’Regan grew headcount from one to more than 200 in less than four years. said Douglas Mangini, Head of Intermediary Distribution.

Revenue 17
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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

With more buyers involved in decisions, less desire to talk to salespeople, and more anonymous research, it is wreaking havoc on our existing systems built for leads (one person) and known activity. . In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data. 12 percent!! .