Automotive, Collateral and Proposal

Experiencing What Our Customers Experience

Partners in Excellence

JULY 24, 2013

I was heavily involved in the automotive industry at one point in my career. I’d meet with the top executives of some of the US automotive manufacturers. Have you ever actually read your content, collateral, case studies, other materials? Have you read your proposals? Let me step back a couple of decades.

Customer

Customer Automotive Call-back Proposal

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Content and tools that help buyers assess the economic impact of implementing the proposed solutions, or the cost of “doing nothing”, are essential. As a result, over 81% of buyers expect vendors to quantify business value of proposed solutions. Death of a Salesman?

Buying Cycle

Buying Cycle Marketing Comparison Vendor

Sales Pro Central

Experiencing What Our Customers Experience

Five Reasons You May Not Be Spending Enough on Content Marketing

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