Partners in Excellence
JULY 24, 2013
I was heavily involved in the automotive industry at one point in my career. I’d meet with the top executives of some of the US automotive manufacturers. Have you ever actually read your content, collateral, case studies, other materials? Yet the customer actually experiences something else.
Artesian Solutions
NOVEMBER 5, 2018
For example, it may be that you can use the same narrative for all of your clients who are in automotive. You also might find the story you’re telling your automotive clients has an element of truth that resonates with all of your clients who want to automate a process. What stage of ABM should marketers begin to focus on the story?
The ROI Guy
NOVEMBER 29, 2010
For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.
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