Artesian Solutions

NOVEMBER 5, 2018

Sometimes you need to go beyond even sales, and seek inspiration from teams such as product. For example, it may be that you can use the same narrative for all of your clients who are in automotive. Therefore you could use the same automotive automation story in three or five different contexts. Gina’s tips for ABM storytelling.

Account Based Marketing 40

Account Based Marketing Scale Automotive Segment 40

Partners in Excellence

JULY 24, 2013

I was heavily involved in the automotive industry at one point in my career. I’d meet with the top executives of some of the US automotive manufacturers. Have you ever actually read your content, collateral, case studies, other materials? Yet the customer actually experiences something else. Customer Service Is Overrated!

Customer 90

Customer Automotive Call-back Channels 90

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45