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If It’s Common Sense, Why Isn’t It Common Practice?

Partners in Excellence

Chris is a Senior Buyer with a large company in the Automotive Industry. ” “I don’t want to be a gatekeeper, I want you to work with our engineers and manufacturing people. The secret to sales success isn’t that secret–it’s just common sense. Not long ago, I interviewed my friend, Chris Locke.

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Reading The Buyers’ Minds

Partners in Excellence

Chris is a Senior Buyer for a very large company in the Automotive industry. ” I went on to ask Chris the “gatekeeper question.” ” DAB: “Chris, too often procurement is viewed as gatekeepers. ” Chris: ”Well, we do act as gatekeepers in some sense.

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B2B Event Lead Generation – Guide

Cience

For example, if your decision-maker is a Head of Production in the automotive industry, you wouldn’t want to talk to an administrative assistant or a marketing manager. Articles like “10 must-listen speakers of ABC Conference to keep up with the trends in the automotive industry” will draw the attention of the attendees.