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Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Always Be Closing: 3 Tips for Digital Lead Gen Optimization. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. If this is how they do their own lead gen, how do you think they’ll handle yours?

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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead.

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

I will admit that there are now other channels to get to customers, the most notable being any number of well-constructed, funded, staffed, and executed social programs. Short and sweet from Ruth Stevens: “My clients, despite the presence of extensive lead gen support, still rely on cold calling to get access to the accounts they target.

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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. B2B interactive Marketing Guide.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. ” Social Media: Less About Lead Gen and More About Creating Relationships. Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

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