SBI Growth

NOVEMBER 6, 2013

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. In year one, this is the lowest hanging fruit to generate momentum. How long is your honeymoon?

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. Outsourced content simply is not infused with deep domain knowledge. Development of a content marketing function.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI

DECEMBER 30, 2019

There’s a difference between Active Demand and Demand Generation. Active Demand already exists. Showpad , a top Sales Enablement vendor announced their D-Series funding in June of this year with a $70M infusion of capital.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Sales Hacker Training

NOVEMBER 21, 2022

RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. Demodesk Demodesk is the first intelligent meeting tool for sales and success teams.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52