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No One Wants Your Cold Calls

No More Cold Calling

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. They have better things to do, and so does your sales team. We’re onto their tricks of calling from cell phones so “wireless caller” appears. Delete, delete, delete.

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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

The first revenue-numbing fact is that 65% of a sales rep’s time is spent NOT doing what they are ultimately paid for—selling [1]. The second equally disturbing data point is that 74% of sales organizations have poor CRM adoption [2]. The bad news is that your sales organization likely falls within these two operational averages.

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