How Aligning Strategy and Customer Needs Helped Backcountry Experience Record Sales Growth
SugarCRM
NOVEMBER 8, 2022
As a large, global distributor of B2C goods focused on making the lives of outdoor enthusiasts easier, it’s no surprise that the company has experienced exponential growth on several fronts—especially within its sales organization. “We have a customer-centric view of our jobs instead of a task-oriented view.”
Let's personalize your content