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How Aligning Strategy and Customer Needs Helped Backcountry Experience Record Sales Growth

SugarCRM

As a large, global distributor of B2C goods focused on making the lives of outdoor enthusiasts easier, it’s no surprise that the company has experienced exponential growth on several fronts—especially within its sales organization. “We have a customer-centric view of our jobs instead of a task-oriented view.”

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The Value of Analytics Integrated With CRM: 5 Reasons You Need It

SugarCRM

That’s how your sales and customer relationship management work when you don’t have the right tools. And the LEGOs are actually pieces of information about customers, their buying journey, their past interactions with you and anything else that might be relevant to product development, marketing, sales or customer service.

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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

That’s why we decided to sit down and craft this post to help recap the events that have taken place to ensure our community and customers who could not make it still have access to the announcements, keynotes, and overall highlights of the event! Adrian Swinscoe is a best-selling author on customer service, experience, and engagement.

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4 Ways to Help Enhance Customer Interactions

SugarCRM

As customer expectations increase, companies are rising to meet them but within increased technological literacy, customers continue to expect more. . The market is changing rapidly to keep pace and broadening the idea of the customer experience to the entire team. Want to learn more strategies on handling your customers’ needs?