Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.”

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Every company has their own definition of a “good lead.”

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

DECEMBER 1, 2020

Jake Sorofman: MetaCX is really a way for suppliers in this case, B2B SaaS companies, digital enterprises, to better align with their buyers around a shared definition of value. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. While ABM is the most well-known term, TOPO CEO Scott Albro argues this definition is too limiting. Read on for a deep dive into account-based sales. What Is Account-Based Selling?

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Demand Generation.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Hubspot Sales

AUGUST 21, 2023

There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Build brand awareness and demand generation with inbound and/or outbound methods.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Rob Jeppsen said it best at our Sales Hacker Lounge (took place during Dreamforce): “A fool with a tool is still a fool.”.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96