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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Demand Generation. Discount means a promotional reduction in the cost of a product or service, commonly deployed to speed up sales. Base Salary. BASHO Email. Business Development Representative. Buying Intent.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. For example, if you lose deals at an accelerated rate every time a rep brings up discounting or pricing in the first half of the call, wouldn’t you like to know that so you can coach your team on it?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Everyone wants mentors, and they’re extremely valuable, but don’t discount what you can learn from others at the same career stage as you are, both within your own company or elsewhere. She has extensive experience in business development, demand generation, inside sales, business transformation, and driving top line revenue.

Hiring 130