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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

DECEMBER 1, 2020

Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation? Well, the first thing I’d say is that you need to be able to build demand and pipeline in order to earn the right to be a CMO and continue to be a CMO.

Marketing 63
Marketing Scale Demand Generation Agencies Marketo 63
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

With 10+ years of sales experience, Reva began her career with Oracle as a Business Development Rep and moved into an Account Executive role for Oracle Marketing Cloud (Eloqua). After 5 years within the B2C space building top-notch Customer Experiences and developing Corporate Partnerships, Tamina transitioned to B2B sales in 2019.

Hiring 130
Hiring Ideal Customer Profile Top of Funnel Lead Rank 130
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