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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Unicorn Valuations Unicorns and Venture Capital Examples of Unicorn Companies What is a unicorn company? Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. Personal computers and smartphones are just two examples of new market disruptions.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. What are examples of great email subject lines? Not to beat a dead horse, but personalization is key -- so rather than copying and pasting these examples, use them as inspiration.

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B2B Event Lead Generation – Guide

Cience

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. CIENCE marketing managers are among that 68%. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Okay, 68% of marketers use events for lead generation. That is a given.